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MTV Goes Looking for 'Bromance'

Jun 26, 2008 - The Virginian-pilot and the Ledger-star, Norfolk, Va

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MTV is apparently not satisfied with having only one show wherein a kind-of celebrity searches for a new best buddy - because now it has two.

The cable channel, which greenlighted "Paris Hilton's My New BFF" earlier this year, will now help occasional "Hills" presence Brody Jenner find a new member of his entourage. The show, called "Bromance" and executive produced by Ryan Seacrest, has secured a six-episode commitment.

Part goof on shows like "The Bachelor" and part capitalization on pop-cultural touchstones "Superbad" and "Entourage," the show will bring guys from around the country to L.A., where they will hang with Jenner and take part in challenges ranging from skydiving into Las Vegas to serving as Jenner's wingman.

"As every guy knows, close male friendships aren't just a quirky television plot line or a running gag in the movies," Seacrest says.


"'Bromance' is the first reality series to fully explore the essence of these lifelong friendships."

Each episode will feature a "group date" and a lucky guy getting some "alone time" with Jenner. Shows will end with - and we have to admit, this sounds kind of funny - a hot-tub elimination ceremony, where the vanquished dude must rise from the tub and leave the show while still wearing his wet board shorts.

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