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"Unplugged" Specials Break Out Across MTV, VH1 and CMT

Jun 4, 2007 -

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The Police, Bon Jovi, Kenny Chesney, Mary J. Blige and John Mayer are among the artists planned to break out the "Unplugged" music franchise for new audiences across MTV, VH1 and CMT. The intimate acoustic performances will roll out in a number of upcoming "Unplugged" specials that could appear on nearly every MTV, VH1 and CMT screen - from the television to the Web to the mobile phone - providing maximum exposure for artists and the ability to cross musical generations and boundaries by connecting with diverse audiences. As legend has it, the first "Unplugged" was inspired by Jon Bon Jovi and Richie Sambora's acoustic performance at the 1989 MTV Video Music Awards.

The new multi-network, multi-genre incarnation of the Grammy Award-winning "Unplugged" will take full advantage of the world's three premier music brands in MTV, VH1, and CMT, as well as their broad number of platforms. Bon Jovi, whose newest album, "Lost Highway" releases June 19, 2007, will kick off the first cross-network "Unplugged" on consecutive nights beginning June 22, 2007, with each airing tailored for the specific audiences of MTV, VH1 and CMT. Each of the shows will then be available respectively on MTV.com, VH1.com and CMT.com after the on air premiere.

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